Herald advertising staff wins nine NCPA awards

Powers, Resnick receive multiple honors in contest
Mar. 22, 2013 @ 05:01 AM

Herald advertising sales representatives Laura Powers and Lori Resnick have received multiple awards in the North Carolina Press Association’s annual “Best Ad” contest for 2012.

In all, the newspaper’s advertising department took home nine awards, including three first-place distinctions: Powers, a 10-year veteran of the staff, won top honors for best color apparel-jewelry and accessories ad for an advertisement for My Sister's Closet and best use of humor for an advertisement for Myres Animal Hospital, and Resnick won first place for best color home furnishings and appliances ad for an advertisement for Cagle Furniture.

Second-place awards went to Powers for best newspaper promotion and to the advertising department’s staff for best niche publication for "Chatham Living" magazine. Chatham Living was also recognized as best niche publication in the NCPA’s news, editorial and photojournalism competition awards, which were presented Thursday in Chapel Hill.

Powers also won one third-place award for best use of humor (Sandhills Orthodontics), while Resnick won two for best real estate ad (Adcock Rentals) and best restaurant/entertainment ad (Brick City Grill). Another third-place nod went to former sales representative Jennifer Lewis for best institutional ad for Sanford Helping Hands (No Butts! Quit Smoking!)

"I'm thrilled that the NCPA acknowledges what we at The Herald already know; we have an award-winning advertising team,"said Herald Advertising Director Gina Eaves. "Laura Powers and Lori Resnick demonstrate a passion for providing their advertisers with a product that will maximize business. They achieve this daily with creative flair, an exact attention to detail, and most importantly, a sincere investment in the success of their advertisers."